BIC Outlaw

THE ASK

Make BIC Memorable.

THE SOLUTION

Developing an interactive campaign centered around a rebellious persona who hijacks the BIC brand, challenging expectations and sparking conversation.

Point of Sale

1/7

START A MOVEMENT

The Outlaw has taken over the BIC Instagram—dropping cryptic clues, mysterious sketches, and daring followers to track them down. Can you decipher the drawings and uncover their location? Join the hunt, embrace the legend, and don’t forget to share your own Outlaw sightings.

REEL

1/6

CHECK OUT MORE

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