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HOGAR
THE ASK
Modern bakeries often feel overly commercialized, missing the warmth and authenticity of a homemade touch.
THE SOLUTION
A heartfelt nostalgic bakery that serves up authentically homemade comfort food with every bite.
Signage
Direct Mail
1/9
2025 ANVIL WINNER — GOLD ANVIL
Student Award in Brand Design
COMFORT FOOD.
The comforting feeling of a good baked good late at night. Helping feed your late night addictions and monstrous sweet tooth by giving you a nostalgic home made feeling.
OUR AUDIENCE
This audience craves more than just sweets, they’re seeking comfort, indulgence, and escape from the everyday. For them, it’s not about sleek corporate branding, it’s about the feeling of walking into a cozy kitchen, the smell of fresh-baked treats in the air, and the joy of unwrapping something made with care
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